They Are Not Your Friends

Originally coined by sociologists Donald Horton and R. Richard Wohl in 1956, parasocial relationships are defined as one-sided relationships between a spectator and a media personality (Horton and Wohl 215). Viewers will feel a sense of closeness with the performer despite the fact the other party likely lacks any knowledge on the viewer. As mass media shifts from grand television programs to more personal social media platforms, the gap between both parties closes in. Particularly, live streaming platforms such as Twitch allow for direct communication between the performer and the viewer…