Social media has become incredibly significant, to the point where it now controls almost everyone's lives. Noticing the high demands for social media, the marketing industry took advantage of its growing popularity and expanded onto online platforms. A way in which it did this was through social media influencers, which are individuals who have a large and engaged following on social media, allowing them to have the power to influence consumer behavior. This gave rise to influencer marketing; a type of social media marketing where companies collaborate with social media influencers to…