As North American societies aim to create a discourse around such hotly debated topics as toxic masculinity new outlets for conveying the message have risen to the occasion. The shaving company Gillette debuted an advertisement entitled “The Best Men Can Be” on January 13th, 2019. The advertisement depicts what many believe to be the rampant concept of toxic masculinity, damaging conduct and attitudes commonly associated with certain types of men, such as a tendency towards aggression, repression of sensitivity and sexualizing women. The ad asserts that a more conscientious upbringing of…