Advertising companies have long made mistakes with regards to respectful and honest racial representation. Because of this, commercials tend to be controversial as companies struggle to make them ethical and adapt them to cultural standards. It should be clear by now that misrepresenting and exoticizing culture will lead to controversies. In 2012, the European Union released a commercial that spread the message that “the more [they] are, the stronger [they] are” in order to enlarge the union (EURACTIV 2012). Unfortunately, the advertising team that represented the 27 countries of the EU did…