According to a 2017 study by the Royal Society for Public Health (RSPH), more than 90% of young people aged 14-24 have an account on at least one of the following social networks: Facebook, Instagram, Twitter, Snapchat or YouTube. According to the same study, the rates of insomnia and mental health disorders such as depression and anxiety for the same age group have increased by about 70% in the last 25 years. So social media seems to be having a very detrimental effect on the mental health of the new hyper-connected generation, but why?